Omio wanted to boost their organic search ranking for a range of key terms in the UK market. I was retained as a freelance to draft precise and engaging long-form web copy for 30+ pages, each done to strict search-friendly specifications.
02 — The process
Working with Omio's web and analytics teams, I curated a selection of primary and long-tail search terms to use for each piece. these were then woven into the articles as key terms, headings, picture titles and other locations in a naturalistic way.
03 — Results
- 14 existing pages expanded from short listicles into full-fledged 1-3000 word articles
- 16 entirely new pieces of content targeting key activities and markets
- All pieces delivered on time, fully HTML coded with image inserts ready to upload to Omio's CMS.