A brand refresh meant a new website for The Royal Parks Half - this meant writing and updating 40+ pages of content to a new tone of voice.
02 — Creative process
The Royal Parks Half Marathon is a landmark in the race calendar, run on closed through four iconic Royal Parks. Framing the race, with its unique position and sustainability mission, while also providing the clearest possible information for all stakeholders, was a detailed and rewarding mission.
A generous brief gave me creative freedom to align the existing material with the new branding. A tight deadline was beaten by a week, giving the project team the tools they needed to deliver the new site on-time and on-budget.
