Project background
When Gastropub group Geronimo Inns decided to create a new website I was commissioned to write homepages for each of the 32 pubs, highlighting their individual personalities while maintaining a unified tone of voice and optimising each for SEO. The group has since been taken over by Youngs but the pages remain and you can see them all here.
Creative process
The pubs are spread throughout London and the Home Counties so over the course of 6 weeks I visited 24 of them, soaked up the atmosphere and talked with the staff, often drafting the bulk of the copy while sitting in the premises. The other 8 had extensive enough notes supplied by the group to make a visit unnecessary, though I do with I'd completed the set...
Final results
32 websites home page written with 24 on-site visits in a total of 10 working days, delivered on time, on budget and with only one set of revisions.
